The real story here is if you look at the overall share of purchases going through Kayak and Hipmunk, it’s unbelievably small,” he said. “The bulk of the average U.S. citizens don’t know about these services, and they are still trying to call the airline, or fumble through some airline Web site, or surf hotel Web sites. They are terrible, and you don’t have to suffer.

Hipmunk Plans to Take Off Internationally With $15 Million in Capital - Tricia Duryee - Commerce - AllThingsD